How to Define Your Ideal School Customer
How to identify your ideal school customer using phase, size, trust structure, location, budget, buyer roles, timing and delivery fit.
Resources
Explore our latest articles, guides, and insights. This collection of resources helps you stay informed, make smarter decisions, and discover useful knowledge in the field of education and beyond.
The First Two Weeks Back at School: A Practical September Checklist for Teachers
A practical guide to the first two weeks back at school, covering routines, behaviour, SEND, safeguarding, parent communication, workload and September planning.
What Documents Should a School Supplier Have Ready?
Which documents school suppliers should prepare, including insurance, safeguarding, DBS, risk assessments, data protection, contracts and procurement records.
School Supplier Compliance Checklist: What Businesses Need Before Working with Schools
Use this school supplier compliance checklist to prepare insurance, safeguarding, DBS, data protection, health and safety, contracts and assurance documents.
What to Include in a School Supplier Sales Pack
Learn what to include in a school supplier sales pack, from pricing and case studies to implementation, compliance documents and clear next steps.
How Much Learning Should Children Do During the Summer Holidays?
How much should children learn during the summer? Find a healthy balance between rest, reading, skill practice and preparation for the new school year.
What Schools Expect to See on a Supplier Website
What schools look for on a supplier website, including clear services, pricing, evidence, compliance, implementation details and easy next steps.
How to Make Your Business Easier for Schools to Buy From
Learn how to remove buying friction for schools with clearer pricing, better quotations, purchase orders, contracts, compliance documents and onboarding.
How to Position Your Product or Service for UK Schools
How to position a product or service for UK schools by defining the right problem, audience, value, evidence and school-specific message.
How to Help Your Child After a Difficult School Year
Help your child recover after a difficult school year, rebuild confidence, understand what went wrong and prepare calmly for a better start next term.